Development as Communication Goal - Aryal (2015)

Development as Communication Goal

Kundan Aryal

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Abstract:

The idea to explore and exploit all possibilities of human communication for the sake of economic development gave birth to the concept of development communication. In the course of time, the development communication as an exertion to agricultural extension, paved the way for development journalism, a novel and appropriate approach for the journalism across the developing countries. Contemporary understanding is that both interpersonal communication, including small group communication, and mediated communication through the mass media need to be harnessed in order to create conducive atmosphere for the development communication. Development journalism today is known as a grass-root approach in journalism that tries to enable and empower ordinary people. When communication was designed to obtain development goal, it was named development communication, and today journalism that is oriented to support in achieving overall condition of human development is considered as development journalism. Development journalism, thus, is a right-based approach within the profession of journalism.

Keywords: applied communication, communication, development, development discourse, unfreedom.

Citations

APA (6th edition): 

Aryal, K. (2015, July). Development as Communication Goal. KCC Media Journal, I(1), 5-9.

MLA (7th edition): 

Aryal, Kundan. "Development as Communication Goal". KCC Media Journal I:1. (2015): 5-9.

First Page of the article

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For the full article and/or comments, please contact:

Abhas D Rajopadhyaya

Assistant Editor, KCC Media Journal

abhas@kcc.edu.np

Department of Mass Communication and Journalism

School of Humanities and Social Sciences

Kantipur City College

Putalisadak, Kathmandu.