For the students of Master of Arts in Mass Communication and Journalism at Kantipur City College, Kathmandu, Nepal.
The management of media institutions is less debated topic in Nepal. All the debate, discussions and even research are focused more on the rights of journalists and press freedom. All the efforts from government and non-government sector are more concentrated on how to promote freedom of expression and protect right to know of people through the use of mass media. There are already various laws, rules and regulations to regularize and protect media sector in the country. The proposed new constitution will be proved further press-friendly, as it is all set to mention press freedom in the preamble and media rights have been accepted as fundamental rights of the people. But the question is — can all these things be achieved in absence of competent management practices within media houses? The answer is obviously a big ‘No'. The fact is — incompetent and poorly-managed media cannot produce quality contents. This research article tries to explore the understanding and status of media management in Nepal — an eye-opener for media-owners and managers to adopt professional management practices at one hand and to pave ways for further research in this area.
